What are various ways to classify the service market? Top 10 Problems faced in Marketing Agricultural Goods, 1. (Smitha Sambrani, 2017). Today the rural customer spends money to get value and is aware of the happening around him. 2. Marketing in rural areas needs a different set of mind-set, understanding of how rural people evaluate a product in terms of value they deliver w.r.t the price it is marked for. Some of the challenges in rural marketing are Media reach is limited, lack of transport facility, lack of communication, deprived markets, distribution of products and services, understanding consumer behavior, socio- cultural factors, languages, lack of infrastructural facilities etc. 3. By and large, markets may be described as an environment of the country side and the habitants thereof. People are the market for marketers. Rural marketing is basically dealing with various inputs, projects and services meant for the rural market. 1. The rural areas are not linked with the market by roads. Distribution Problems 4. Lack of communication facilities 3. Challenges marketers face in rural markets, 1. There is minimal brand loyalty in rural consumers. 6 Factors Affecting Rural Marketing, 6.1 Professionalisation of the Marketing, 6.2 Rapid Urbanisation, 6.3 Developing means of Transportation and Communication, 6.4 Define marketing channel. Transport 4. Some of the challenges of rural marketing are: 1. Rural Marketing Problems Faced by Marketers (With Causes of the Problems) Marketers, who want to persuade into the rural market, should overcome many problems like variation Seasonal Demand 3. What are problems and constraints in Rural Marketing? And explain various types of marketing channels? . Other problems of rural marketing are natural Calamites: Of draught or examine rain, epidemics, primitive methods of cultivation, lack of printer storage facilities, transportation problem and inadequate market intelligence, including long chain of intermediaries between cultivator and farmer and wholesaler and retailers. Change is So this is the main reason that rural marketing is gaining more and more attention in the Indian market scene. The Indian rural market with its vast size and demand base offers great opportunities to marketers. Two-thirds of countries consumers live in rural areas and almost half of the national income is generated here. For this to happen rural marketing should be taught as a subject in every business school. To Problems in Objectives of the Study The main objectives of the study are: 1. Nowadays, educated youth of rural area can also influence decision-making of the rural consumers. 5. The main problems in rural marketing are: - - Understanding the Rural Consumer U Poor Infrastructure P Physical Distribution P Channel Management C Promotion and These include storing products to maintain freshness and delivering fresh goods to customers. It is estimated that this population will increase by 1.7% by 2022. Rural marketing INTRODUCTION The concept Rural and Marketing though used very frequently in various forums have eluded any precise and non- controversial definitions.When The rural population The only reliable means for transportation of goods are the road ways and they too are not all-weather. . As farmers expand their reach so they can sell directly to consumers, other agricultural marketing problems emerge. 5. services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. 11. Internet & Mobile Phone Usage Increased Currently, about 227 million rural people use the Internet, compared to about 205 million people in urban areas. While rural markets offer big attractions to the marketers, it is not easy to enter the market and take a sizeable share of the market within a short period. This is due to low literacy, low income, seasonal demand and problems with regard to transportation, communication and distribution. Pricing is another major aspect when we look at rural markets. Eventually, the rural communication needs creativity and innovation. . Issues related to electrification, 2. There are Many languages and dialects Many Steps in Traditional Marketing Research: The marketing technique that can be used can only be understood once we make a research plan. Low Literacy Level 3. Understanding the Rural Consumer 2. Rural marketing is the process of developing the marketing mix (product, price, place and promotion) for a product or service which involves interaction between rural and There are many problems to be tackled in rural marketing, despite rapid strides in the development of the rural sector. . Low marketable surplus of Agricultural goods, 2. Broad Base Of Customers: Today, the rural market is a vast area with around 895 million people in over 664,000 villages. Lack of Proper Communication 2. people who think rural marketing is all about agricultural marketing. An additional health problem in rural areas arises from the age profile of their populations. Producer does not determine the price, 3. These problems help explain why rural residents are more likely than urban residents to report being in only fair or poor health in government surveys (Bennett, Olatosi, & Probst, 2009). 2. For a business organization, rural marketing is beset with a number of problems. However, rural marketing determines the carrying out of business activities bringing in the flow of goods from urban services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. The prices of rural marketing pose many problems due to the vastness of the country and a high potentiality for providing an effective marketing system. They are: (a) Problems of Transportation: Not all villages in India are connected by railways and waterways. iv. 2. The lack of managerial talent means that rural markets remain neglected, even though there is large potential in such areas. Competition in Urban Market: There is a lot of competition in the Urban market, where people are well aware of the goods and services and have created a brand loyalty.Therefore, the The rural marketing environment is marked, among other things, by lack of infrastructure, which has a profound impact on rural consumption patterns. Some of the common problems are discussed below: 6.1 Transportation Transportation is an important aspect in the process of movement of products from urban production centers to remote villages. While undertaking rural marketing a marketer faces three different problems connected with the Physical Distribution of goods. Twelve problems faced in rural marketing are as follows: 1. In rural marketing, a greater time lag is involved between the introduction of a product and its economic size sale, because the rural buyers adoption process is more time consuming. Lethargic Life Style: Lack of desire for a new life style is most critical issue for a marketer. Communications: The lack of Internet and broadband facilities in many parts of the country means that companies are unable to keep track of agents, salesmen and consumers. 5 Glamorize rural marketing Rural is considered as unglamorous. The other . 2. Highly Dispersed and Thinly Populated Markets 5. Seasonal demand, Source, Agriculture is the main source of income of villagers and the demands of products depend 6. 4. The most important element in rural communications is that the marketer has to integrate the following three things in communication . The rural population is decreasing, aging and migratory, and, as a result, these communities present unique challenges in providing quality education with limited resources. The executives in companies cannot understand the consumer psychology of rural markets. Lack of awareness and understanding about consumer behaviour in rural markets create problems in formulating marketing strategies. Rural and urban customers significantly differ in terms of habits, tastes, uses, preferences, and other such aspects. To understand the environment in which the rural market operates. The following eight steps help to chalk out a With the technology slowly reaching certain rural areas, digitization of rural markets is in the rise. Lack of storage, 4. Different The transportation Deprived people and deprived markets 2. . Rural market covers all marketing activities ascertain the demand, product planning, distribution and facilitating the entire marketing process, with aim of satisfaction of rural consumer. This is mainly due to a bigger problem of brand recognition. Objectives of the Study The main objectives of the study are: 1. 4. . To find A lot of agricultural product is wasted due to transport problem. . Traditional outlook Villages develop slowly and have traditional outlook. POOR QUALITY OF PRODUCT Farmer is not using the improved seeds and fertilizers so quality of production is very poor and its Logistical issues of getting products to customers. One of the biggest challenges in agricultural marketing for many farmers is building business models to incorporate direct-to-consumer marketing and shipping, notes Held. What is market segmentation and Basis of Market Segmentation? Problems of communication reduced relevance of print media, and an overall traditional approach make marketing to the rural sector quite tough. Rural managers As the rural market is already bigger than its urban counterpart, there is need to develop a good understanding about it among corporate managers. Undeveloped People and Underdeveloped Markets 4. This lack of access means rural residents are more likely to have lower educational attainment. In the Indian context, rural marketing is a complex subject. The problems of rural marketing are:-, 1.

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